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時(shí)間:2025-05-19 16:34:36 編輯:5號(hào)網(wǎng)-lj 0
2025年5月18日,法國(guó)嬌蘭懷揣著對(duì)美的極致探索精神,于cdf三亞國(guó)際免稅城 C 區(qū)隆重舉辦帝皇蜂姿系列全新第四代黃金復(fù)原蜜精華發(fā)布盛典。法國(guó)嬌蘭護(hù)膚代言人于適亮相現(xiàn)場(chǎng),與眾多嘉賓們一同循著蜜蜂的足跡,共赴肌膚煥新之旅。
On May 18, 2025, Guerlain celebrated the launch of the new 4th Generation Abeille Royale Youth Watery Oil Serum with a grand event at CDF Sanya International Duty-Free Complex, Block C, Haitang Bay. Guerlain’s skincare ambassador Yu Shi made a special appearance, joining distinguished guests on a journey inspired by the bee—an emblem of beauty, renewal, and transformation.
傳奇「蜂」采,愈見(jiàn)新生
From Bee to Beauty — A Journey of Renewal and Radiance
自1828年肇始,法國(guó)嬌蘭以百年時(shí)光淬煉,穩(wěn)居世界頂級(jí)美妝護(hù)膚殿堂。品牌始終秉持對(duì)自然與美的極致追求,持續(xù)締造著在護(hù)膚、香水和彩妝領(lǐng)域的璀璨傳奇。蜜蜂,作為始終貫穿于嬌蘭發(fā)展的核心元素,翩躚于品牌的每一部美學(xué)篇章,賦予嬌蘭跨越時(shí)光的靈動(dòng)靈感與鮮活生命力。
Since its founding in 1828, Guerlain has devoted nearly two centuries to the pursuit of beauty. With unwavering dedication, the House has remained a paragon of luxury in the realms of skincare, fragrance, and cosmetics. At the heart of its heritage lies the bee—a timeless emblem of nature’s generosity and transformation, and an enduring muse for Guerlain’s creations.
在新品發(fā)布會(huì)現(xiàn)場(chǎng),法國(guó)嬌蘭首獻(xiàn)融蘊(yùn)三種黑蜂蜂蜜與蜂王漿成分的菁華之作——第四代黃金復(fù)原蜜精華閃耀登場(chǎng),革新呈獻(xiàn)帝皇蜂姿系列。新品延續(xù)了嬌蘭帝皇蜂姿系列對(duì)蜂制品卓效護(hù)膚的深入探索,并凝聚了嬌蘭科研團(tuán)隊(duì)15年的潛心專研以及9項(xiàng)專利技術(shù)的堅(jiān)實(shí)支撐下,締造嬌蘭全新配方,滴滴深修護(hù),一抹快修紋,聚焦肌膚的自我修護(hù)機(jī)制。
首次精挑細(xì)選了三種來(lái)自不同純凈之地、擁有卓越修護(hù)功效的黑蜂蜂蜜——法國(guó)烏埃尚島蜂蜜、愛(ài)爾蘭康尼瑪拉蜂蜜和挪威綽斯特德蜂蜜,再融入嬌蘭專屬渠道的蜂王漿,配方99%源自天然成分,能夠令肌膚豐盈飽滿,煥現(xiàn)迷人光澤。
At the event, Guerlain proudly unveiled its latest innovation—the 4th Generation Abeille Royale Youth Watery Oil Serum. Powered by three rare black bee honeys, this exceptional serum is the result of 15 years of research, nine patents, and remarkable scientific expertise—all captured in a single Guerlain bottle to deliver?deep repair from the first drops.
Sourced from the pristine regions of Ouessant Island, Connemara, and Trofors, the repairing concentrate of black bee honeys is blended with exclusive royal jelly to form a?99% naturally derived,?microbead-infused texture that melts seamlessly into the skin. The formula penetrates deep into the epidermis, reactivating the skin’s self-repair mechanisms to restore firmness, boost radiance, and visibly reduce wrinkles.
活動(dòng)當(dāng)日,在現(xiàn)場(chǎng)熱烈的歡呼聲與期待目光中,法國(guó)嬌蘭品牌護(hù)膚代言人于適驚喜現(xiàn)身。活動(dòng)現(xiàn)場(chǎng)熠熠生輝,光芒四射的他,率先為眾人揭秘第四代黃金復(fù)原蜜精華的煥膚奧秘,一滴輕觸肌膚,即可開(kāi)啟深度修護(hù),快速?gòu)?qiáng)韌肌膚屏障,為肌膚構(gòu)筑堅(jiān)固防線,抵御外界刺激。使用1小時(shí)后,肌膚即刻呈現(xiàn)年輕飽滿之態(tài)。談及熬夜拍戲后的護(hù)膚秘訣,于適也大方透露:“熬夜后我會(huì)多涂?jī)傻螐?fù)原蜜,這樣第二天皮膚依舊透亮,上妝也更加服帖。”
To the delight of the crowd, Guerlain’s skincare ambassador Yu Shi made a surprise appearance to rapturous applause, lighting up the event with his radiance and charm. He revealed the secret behind the new 4th Generation Abeille Royale Youth Watery Oil Serum:
AFTER 1 DROP: Deep repair begins, fortifying the skin barrier and helping it resist everyday stress.
AFTER 1 HOUR: Skin appears visibly plumped with youthful vitality.
When asked about his go-to after late-night shoots, Yu Shi shared, “After long nights of filming, I always apply a couple of extra drops. By the next morning, my skin looks fresh and glowing, and makeup glides on effortlessly.”
活動(dòng)臨近尾聲,于適攜手法國(guó)嬌蘭亞太區(qū)旅游零售渠道銷售總監(jiān)Caroline Limbourg與中免集團(tuán)三亞市內(nèi)免稅店有限公司副總經(jīng)理張彬女士合影共同定格這一閃耀時(shí)刻,瞬間點(diǎn)燃現(xiàn)場(chǎng)熱烈氛圍。
As the event drew to a close, Yu Shi joined?Ms. Caroline Limbourg, Travel Retail Sales Director of Guerlain APAC, and?Ms. Zhang Bin, Deputy General Manager of China Duty Free Group (CDFG) Sanya, for a commemorative photo, capturing this radiant moment and igniting a wave of excitement throughout the venue.
隨后,于適前往法國(guó)嬌蘭帝皇蜂姿快閃店沉浸式探索體驗(yàn)。作為中國(guó)旅游零售首個(gè)快閃店,以開(kāi)放式空間設(shè)計(jì)為基底,通透的空間搭配簡(jiǎn)潔明快的線條,簡(jiǎn)約中盡顯奢華,通過(guò)5區(qū)之旅優(yōu)雅的設(shè)計(jì)和故事講述,讓這段傳奇栩栩如生。
初入蜂巢:踏入法國(guó)嬌蘭的沉浸式世界,探尋以蜜蜂為動(dòng)力的護(hù)膚傳奇。
探索科技:從第一滴開(kāi)始深度修護(hù),揭開(kāi)源自蜜蜂的成分所具有的非凡修護(hù)力,感受全新深度修護(hù)配方背后的創(chuàng)新之處。
沉浸自然:沉浸虛擬現(xiàn)實(shí)之旅,見(jiàn)證嬌蘭采集珍稀蜂蜜的純凈自然環(huán)境,彰顯嬌蘭對(duì)自然和可持續(xù)發(fā)展的承諾。
護(hù)膚儀式:享受個(gè)性化的護(hù)膚咨詢,領(lǐng)略第四代黃金復(fù)原蜜精華的質(zhì)地和煥活功效。
煥膚禮贈(zèng):旅客可選購(gòu)旅行零售專享護(hù)膚好物,于蜂蜜咖啡站品味蜂蜜主題美食,并于社交媒體分享體驗(yàn),即可獲贈(zèng)限定豪華行李牌。
法國(guó)嬌蘭帝皇蜂姿快閃店將于5月1日至5月29日期間限時(shí)開(kāi)放,引領(lǐng)用戶開(kāi)啟一場(chǎng)融合科技、奢護(hù)與自然的多感觀探索之旅,深入了解嬌蘭以蜂類成分為核心的護(hù)膚科學(xué)。
Following the launch, Guerlain skincare ambassador Yu Shi embarked on a multi-sensory journey through science, luxury, and nature at the Abeille Royale Pop-Up—the first of its kind in Travel Retail China. Designed around an open and transparent layout, the space blends sleek architectural lines with refined elegance, guiding visitors through a five-zone immersive experience that brings the Abeille Royale story to life.
Enter the Beehive: Step into Guerlain’s immersive world and discover the legacy of bee-powered skincare, brought to life through elegant design and storytelling.
Reveal the Science – Deep Repair From The First Drops: Uncover the exceptional repairing power of bee-derived ingredients and the innovation behind the NEW Deep Repair formula.
Immerse in Nature – VR Experience: Witness the pristine natural environment where our rare honeys are sourced, through a virtual reality journey that celebrates Guerlain’s commitment to nature and sustainability.
Indulge in the Ritual: Enjoy a personalised skincare consultation, highlighting the unique texture and rejuvenating benefits of the Youth Watery Serum.
Glow & Gift: Discover exclusive Travel Retail skincare offerings and unwind at the Honey Café, featuring honey-inspired F&B delights. Share your experience on social media and receive a complimentary Guerlain luxury luggage tag — a special gift available only at this pop-up.
Open from May 1 to May 29, the Abeille Royale pop-up invites travelers to discover Guerlain’s bee-powered science through a multi-sensory journey rooted in nature, luxury, and innovation.
在未來(lái),法國(guó)嬌蘭將繼續(xù)秉持對(duì)美的不懈追求,以創(chuàng)新科技與卓越品質(zhì),攜手品牌護(hù)膚代言人于適,為全球消費(fèi)者帶來(lái)更多驚艷的護(hù)膚體驗(yàn),續(xù)寫“蜂”采傳奇,讓肌膚煥新之旅永不止步。
Looking ahead, Guerlain will continue to pursue beauty through innovation and excellence. In partnership with ambassador Yu Shi, the brand remains committed to offering extraordinary skincare experiences worldwide—honoring the legacy of the bee and advancing the art of renewal, drop by drop.
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